AJK Council web site offers you a glimpse into the culture and traditions of the state of Jammu and Kashmir. The state has a rich heritage with respect to arts and crafts. Kashmiri shawls are world famous. Kashmiri jamavar shawls with intricate thread work are in demand all over the world. The special feature of this type of thread work is that these shawls can be worn on both sides, that is, the patterns stitched on one side cone out with the same finish on the other side, with no threads sticking out.
The sozoni style of embroidery stitching is also very popular. Gold thread is also is used for zardozi work on saris, gowns and shawls. The sozoni thread work is usually done on the borders of the shawls. Brocade patterns are woven on some of the pashmina shawls.
The Phiran or Pheran is a commonly worn garment. It is a gown usually made of wool and has a lot of embroidery work done on it. These gowns are decorated with colorful floral motifs and designs. The Phiran is something in between a coat and a cloak. These are usually very loose. The Phirans that men wear are usually made of tweed or coarse wool.
The designs and naqqashi work done on the various handcrafted items have a strong imprint of ancient tradition.